…INSTEAD, A NEW NAME
Wildomar Magazine watched incoming Mayor for 2009 Scott Farnam make and re-make his point about how important a logo or motto or seal is for Wildomar’s future at last evening’s Wildomar City Council meeting. Somewhere, dear god, somewhere there must be a horde of companies just waiting for Wildomar to get it’s stationary imprint.
Zak thought and thought but couldn’t come up with anything that would win him a prize. Instead, Zak decided that a whole new name should be awarded to Wildomar, ‘cept that it should be based on important personalities in the city.
For example, if one wished to honor outgoing mayor Bob Cashman, Wildomar would be named Mildomar.
If you wanted Zak to be remembered for his insightful commentary and opinion with Wildomar Magazine, you might decide to rename the city Gildomar in his honor. (Zakdomar is catchy but not in synch with the onomatopoeiaic flavor of this piece).
Perhaps, given the niche that Wildomar currently fills in southwest Riverside County’s plethora of arid, semi-desert towns like Temecula and Menifee, you might accept Tain’t Town, since the non-descript Wildomar’s only real claim to fame is that it “tain’t” Elsinore and ”tain’t” Murrieta.
On the other hand, if you wanted to memorialize the work of the vulgar and “forever anonymous” (since no one dare admit to it now) editor of the Wildowatcher, you might rename our tiny city ”D*ldomar,” suggesting the reasonable and inexpensive cure for someone’s obsessive and prurient interest in Zak’s personal life.
Finally, for the visual part of the effort to create a brand, one must always first go to, and then stay with, the genesis of the name of our fair city, the three Graham children, pictured below.
Comments may be sliced to Zak at zakturango@excite.com.
